Paper Plane Tales
Get In Touch
Mumbai, India
info@paperplanetales.com
Ph: +9181044-70929
Bringing to life the reimagined IHCL Ginger online and contributing to the financial goals.

Ginger Hotels is a leading name in India’s midscale segment, offering lean-luxe stays for business and leisure travelers. Over 7 million guests have chosen Ginger for its reliable, efficient, and value-driven hospitality.

Our goal is to design an experience that empowers customers to make informed decisions and feel confident booking hotels directly through the brand website, rather than via OTA (Online Travel Agency) platforms.

the challenge

To boost direct hotel bookings through the Ginger Website, as opposed to OTA platforms, aiming to increase from 4% to 30%

A competitive space, with many compliance-related restrictions and technical challenges. We needed to translate complex financial conditions, interest calculations and also develop a rewards programme from scratch to help Creditt stand out in the microlending segment.
our approach

Discovery
Phase

We analyzed our target audience—business travelers—who prefer short-term stays near their destination, typically booking just 2–3 days in advance.

Design Strategy
& Mockups

Our strategy emphasized the benefits of direct booking by enabling quick access to the booking engine, adding urgency through nudges, offering key hotel info and offers, and providing support via contact details and FAQs.

UX/UI

We designed a streamlined, mobile-first experience with clear content hierarchy, intuitive navigation, and vibrant yet minimal visuals—ensuring ease of mobility and intersction for the desired audience

Content
Creation

We crafted the entire website content with thoughtfully written copy that reflects the brand’s voice and connects with the target audience.

Our Approach

Discovery Phase

We analyzed our target audience—business travelers—who prefer short-term stays near their destination, typically booking just 2–3 days in advance.

Design Strategy & Mockups

Our strategy emphasized the benefits of direct booking by enabling quick access to the booking engine, adding urgency through nudges, offering key hotel info and offers, and providing support via contact details and FAQs.

UI/UX

We designed a streamlined, mobile-first experience with clear content hierarchy, intuitive navigation, and vibrant yet minimal visuals—ensuring ease of mobility and intersction for the desired audience

Content Creation

We crafted the entire website content with thoughtfully written copy that reflects the brand’s voice and connects with the target audience.

Discovery
Phase

Design Strategy
& Mockups

UI/UX

Content
Creation

We analyzed our target audience—business travelers—who prefer short-term stays near their destination, typically booking just 2–3 days in advance.

Our strategy emphasized the benefits of direct booking by enabling quick access to the booking engine, adding urgency through nudges, offering key hotel info and offers, and providing support via contact details and FAQs.

We designed a streamlined, mobile-first experience with clear content hierarchy, intuitive navigation, and vibrant yet minimal visuals—ensuring ease of mobility and intersction for the desired audience

We crafted the entire website content with thoughtfully written copy that reflects the brand’s voice and connects with the target audience.

solution

Designing a seamless hotel exploration and booking experience tailored for business travelers—fast, intuitive, and hassle-free.
The website’s look and feel reflect the new Ginger brand identity and tone, ensuring consistency across the user journey. Our objective is to create an experience that helps customers make informed decisions and feel confident booking directly through the brand website, rather than relying on OTA (Online Travel Agency) platforms.
result

A seamless and intuitive booking experience tailored for business travelers—fast, intuitive, and hassle-free.

Get Started Now

Let’s design and scale your brand—together.

Contact Us
Testimonials

What our clients say
about our studio.

MAVA Venture Capital

We're very satisfied with the end product and we found the persons in your team we interacted with always able to competently answer our questions. The communication was fluid with Aashika and yourself.

David Mortamais

Managing Partner

Fintso (EX-CEO, Avendus)

We associated with Paper Plane Tales when Fintso was a concept. They have helped bring the brand to life through robust and strategic marketing solutions – focussed on growth-oriented strategies and extremely customised to our requirements. They take the effort to deep dive into our business and have set up strong teams capable of executing our ideas, driven towards Fintso's business and brand growth. Paper Plane Tales offers us a lot of flexibility in services, and costs, with their hybrid agency/freelance model which is run seamlessly We're confident in our long term partnership with Paper Plane Tales.

George Mitra

Co-Founder & CEO