Our goal is to curate and showcase personalized, meaningful experiences that foster a sense of connection, inspiring discerning travelers to engage with and appreciate the unique value offered by the brand.
The current website lacked experiential appeal and failed to resonate with luxury travelers, prompting a revamp to better reflect the brand’s premium positioning and curated offerings.
Discovery
Phase
We conducted an in-depth analysis of our luxury traveler segment, focusing on their preferences, behaviors, and expectations around personalized experiences. This helped us identify key drivers of satisfaction in the luxury hospitality space—such as cultural immersion, exclusivity, and emotional connection—which shaped the foundation of our experiential approach.
Experimental
Strategy
Our strategy focused on showcasing bespoke experiences that blend heritage, place, and luxury. By creating a seamless, intuitive digital journey, we enabled users to easily discover experiences tailored to their preferences—driving engagement and conversions through deeper personal connection.
UX/UI
We built a mobile-first, intuitive interface that reflects IHCL SeleQtions’ blend of heritage and luxury. With clear content hierarchy, seamless navigation, and elegant visuals, the design ensures a smooth user journey and effortless discovery—tailored for the expectations of luxury travelers.
Content
Creation
All website content was strategically crafted to mirror the brand’s sophisticated voice. Through compelling storytelling and concise, evocative copy, we highlighted the uniqueness of each property and experience—driving emotional connection and inspiring bookings.
Discovery
Phase
Experimental
Strategy
UX/UI
Content
Creation
We conducted an in-depth analysis of our luxury traveler segment, focusing on their preferences, behaviors, and expectations around personalized experiences. This helped us identify key drivers of satisfaction in the luxury hospitality space—such as cultural immersion, exclusivity, and emotional connection—which shaped the foundation of our experiential approach.
Our strategy focused on showcasing bespoke experiences that blend heritage, place, and luxury. By creating a seamless, intuitive digital journey, we enabled users to easily discover experiences tailored to their preferences—driving engagement and conversions through deeper personal connection.
We built a mobile-first, intuitive interface that reflects IHCL SeleQtions’ blend of heritage and luxury. With clear content hierarchy, seamless navigation, and elegant visuals, the design ensures a smooth user journey and effortless discovery—tailored for the expectations of luxury travelers.
All website content was strategically crafted to mirror the brand’s sophisticated voice. Through compelling storytelling and concise, evocative copy, we highlighted the uniqueness of each property and experience—driving emotional connection and inspiring bookings.
Creating a seamless and intuitive property discovery and booking journey for discerning travellers—swift, intuitive, and effortless.
The site’s design and tone reflect IHCL SeleQtions’ heritage-luxury identity, ensuring a cohesive and engaging experience at every touchpoint.
A seamless and intuitive booking experience tailored for luxury travelers—fast, intuitive, and hassle-free.
