![](https://paperplanetales.com/wp-content/uploads/2024/05/Shroots-casestudy_01.jpg)
![](https://paperplanetales.com/wp-content/uploads/2024/05/Shroots-casestudy_03.jpg)
Shroots
Shroots, an Agro-Processing Unit in Ranchi, India, specialises in machine-dehydrated vegetables, spices, and berries, with unique processing methods, catering to the FMCG sector; their products are available nationwide and exported globally.
Task
To build & scale a digital journey for recognition, finding the communication style & brand voice.